Mission, Vision and Values

Our Mission

By advocating for quality early care and education, empowering families with information and financial support, and building the capabilities of educators, we ensure that every child in San Francisco has the opportunity to reach their full potential.

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Our Vision

We believe in a San Francisco where every child is able to reach their full potential and thrive.

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Our Core Values

Families

We work to support the growth and well-being of all San Francisco families. We know that when parents and their children have the opportunity to achieve their greatest potential, the future of our whole city is brighter.

Education

We believe education is empowerment. We provide parents the information they need to make good decisions regarding child care and early education for their children. We equip early educators with the expert resources they need to be better at what they do and simultaneously improve the quality of care that is available in San Francisco. We believe all children must have high quality care and early education that meets their unique needs because their long-term success depends on it.

Partnership

We are committed to being an expert partner to parents, early educators, government agencies, and other colleagues in the field because it is critical to accomplishing our goals.

Respect

We recognize that every family faces different challenges and that every family looks, speaks, and lives differently from the next—and we make sure every single family is heard, understood, and supported. We know that the child care and early education profession is a critical lynchpin to the well-being of these families on many levels and we are committed to supporting the success of early educators throughout their career.