Children’s Council Brand Ambassador Training
Before beginning this training, check out this video first!
Click this link to view our 2024 About Us:
Sample elevator pitches: which one do you like best?

V.1
Children’s Council of San Francisco supports families in numerous ways. We connect families to quality child care and we help low-income families find ways to pay for care. We help early childhood educators build their skills and create stronger businesses. And we are a powerful voice for children, helping our city and state leaders understand that successful children are the key to a successful community.
V.2
At Children’s Council, we know how hard it is to raise children in San Francisco. That’s why we support families in numerous ways. We connect families to quality child care and we help low-income families find ways to pay for it. We help early childhood educators build their skills and create stronger businesses. And we are a powerful voice for families, helping our city understand that when children thrive, our entire community succeeds.
V.3
If you need child care in San Francisco, Children’s Council is where you start. We connect families with child care and help low-income families find ways to pay for it. We also have a bigger mission: To create a future where all children thrive. That’s why we’re a powerful voice to expand city and state support for child care. And it’s why we partner with early childhood educators, helping them build their skills and make their businesses sustainable.
V.4
At Children’s Council of San Francisco, we believe every child should have the opportunity to reach their full potential. We accomplish this by helping families find child care and the financial support they need, by helping educators gain skills so they can be successful, and by advocating for quality early care and education. Because when children thrive, the entire community succeeds.
Mission/Elevator Pitch “Cheat Sheet”
By…
(1) advocating for quality early care and education,
(2) empowering families with information and financial support, and
(3) building the capabilities of educators, we ensure that
(4) every child in San Francisco has the opportunity to reach their full potential.
Children’s Council Media Inquiry Policy
Click here to read Media Inquiry Policy in full.
If you are contacted by a reporter or anyone from the media (including newspapers, TV, radio, or online news outlets), do not engage with them. Children’s Council’s policy mandates that all media inquiries must be directed to our Outreach & Communications Department.
It is crucial not to provide any comments. Please follow this procedure:
- Request the person’s full identification, including their name, media affiliation, phone number, and email address.
- Inform them that their inquiry will be promptly forwarded to our Outreach & Communications department.
- Forward the gathered information to:
- Ruben Pimentel at rpimentel@childrenscouncil.org
- Amie Latterman at alatterman@childrenscouncil.org
They will respond at the earliest opportunity.
In urgent matters, contact Ruben Pimentel at 415-748-9222 (for internal use only).
This policy ensures that all media communications are handled professionally and consistently. Your cooperation in following these guidelines is appreciated.
When you have completed your Brand Ambassador training, click here to take a short quiz:
Children’s Council Brand Ambassador training quiz.
You must complete the quiz to be credited for this training.